Creative Writing in the Business World

First you need the background to this. Actually, you don't need to read it but I want to tell it so I am.

There is something out there in the kitchen gadged world known as a Hot Stone Cooker. Some brands refer to it as a hot stone grill. The thing works by super-heating a marble slab with is then placed on a metal rack with to alcohol burners underneath. The stone gets hot enough to cook steak, shrimp etc.

I've wanted one for a while, but I've waited because I know that I will eventually find one at something like a garage sale. I know three people who own them and not one of them has used it. Why would I want something that seems like a good idea and yet never gets used? Because it looks nice and with the burners on (and the stone not heated) it would make an excellent hot plate for warm appetizers. And I do cater a fair amount of things that require a hot plate or its marble equivalent.

So I found one, on Sunday. Yeah! There are directions about how to heat it, what to do to not ruin it and when it is ready to cook on the instructions are:
"you are now ready to cook with your new hot stone cooker. Use your imagination and creativity to create gourmet meals for friends and family. If both of these are lacking, here are some recipes" (italics are mine)

I can't decide if they're serious and don't see that that could be viewed as a teeny bit insulting or if they're just a business that has a sense of humour. Regardless, it made me laugh on a dim sort of day.